If you’re considering a blog as a way to build and communicate with your client base, then you might be interested in this good advice posted by MicroPersuasion’s Steve Rubel:
- Maintain a consistent tone
- Have strong and newsworthy content
- Disclose intentions and sources
- Post frequent updates
- Deal with comments
- Keep innovating
Not sure if an e-newsletter or blog is the right vehicle for you and your niche? Watch for a post I’ll write about this soon.
