Back in March, attorney and marketing consultant Cole Silver interviewed me for his Raindancing Expert Audio Series.
At the time, I shared the 30-minute interview audio, How to Market a Mediation Practice and it’s still there for the listening if you’re new to Making Mediation Your Day Job or didn’t have the inclination at the time.
Cole’s alerted me to a marketing article he’s got running at The Complete Lawyer (also home to The Human Factor, from fellow ADR bloggers and super-women Diane Levin, Vickie Pynchon, Gini Nelson and Stephanie West Allen).
In Powerful Cures for an Allergic Reaction to Marketing, Cole suggests,
Getting started is the most difficult part. We need to shift our attitude. Many of us see marketing as demeaning, and a waste of our precious time. We dread the very idea of it. Yellow page ads, obnoxious late night cable commercials, or costly glossy brochures all seem to gratify an attorney’s ego rather than sell real benefits. Most of us disdain the legal marketing spectrum—on one end, professional garbage about the impressive “image” of the lawyer; at the other, raunchy ads about getting the client massive amounts of money for injury claims. Worse, they all look alike.
In truth, most of us dislike marketing because we were never taught how to do it in a professional and personally fulfilling way. I can assure you, though, that marketing your solutions can be easy and enjoyable, especially if you implement these ideas.
I hope you’ll take a look at the ideas Cole’s referring to, because they’re good ones. Whether or not you’re an attorney.
Making Mediation Your Day Job by Tammy Lenski is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at MediatorTech.com.
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