Setting Your Mediation Marketing Agenda: Select Activities You Enjoy

In Part 3 and Part 4 of the book we reflected on ways to make marketing an activity that’s enjoyable, in part by emphasizing activities you enjoy naturally and in part by building on what you already know how to do as a mediator. Now it’s time to make some decisions and commitments.

Exercise 7.2.1: Pick your preferred activities

Review your responses to Exercises 3.3.1 and 3.4.1. Then, whittle your list to 2-3 major activities from which you get the most enjoyment.

Next, pick one activity and brainstorm ways you can apply that activity in a marketing context. Don’t edit yourself during the brainstorm and don’t stop until you’ve got a list of 20 ideas, even loony ones.

Finally, pick 2-3 ideas that light a fire under you and which you can imagine sticking with over a period of time.

Repeat for the other 1-2 major activities.

For instance, if you love to teach others how to do things, then teaching could be an excellent marketing activity for you. Your list of possible marketing activities might include:

Design a one-hour free class to offer to local family centers or on per-person registration basis.
Create a 10-page primer on ways to be most successful and effective during a mediation.
Offer your speaking (speaking can be a form of teaching, after all) services to area agencies, associations and civic groups, many of which seek free speakers for lunch and other events. Be sure to focus on groups in your target market.
Start a weekly podcast or free audio download with a 5-minute teaching segment on a topic relevant to your target market.
Offer local teachers a free lesson plan on conflict resolution.
Contact your local university’s continuing education office and offer to design and offer a conflict resolution course.
Design an online course for a regional university, professional association or other training delivery group.

Exercise 7.2.1: Select technology that supports your chosen activities

Since this is a book in large part about leveraging technology to help build your business, I want to encourage you to integrate simple online tech into your regular marketing efforts. In Part 5, we discussed blogs, vlogs, Podcasts and e-zines.

Pick one. If you don’t yet have a credible and effective website, select blogging. If you love to teach and prefer to do it verbally, pick podcasting or vlogging. If you like to write, select e-zines or blogging. You can integrate other technology later, of course. For now, pick one to learn and implement.

My chosen technology is: ___________________

Liked this post? A few others to consider:

Speak Your Mind

Resources for ADR professionals

Tammy elsewhere