In Part 4 of the blook I suggested that focusing on a narrow target market is a much more effective strategy than trying to market to a broad group of people. If you haven’t yet sufficiently narrowed or committed to a specific market, then the following exercises is for you:
Exercise 7.3.1: Pick a single target market and identify how to reach it
Review your responses to Exercises 3.4.2 and 4.1.1. Though you may well have several target markets of interest, I suggest that you pick one to develop thoroughly before trying to develop several more.Pick the target market that you’re most interested in and/or has the greatest need for the kinds of services you offer. Then return to Exercise 4.1.1 and answer every single question for that target market.
When you’re done, you should be able to describe members of that target market, know precisely where to locate and connect with them, and identify their most important problems and interests. Completing this exercise may take several hours, particularly if you need to do a little research before answering some of the questions.
Copyright © 2007 by Tammy Lenski. All rights reserved.
Liked this post? A few others to consider:
- Setting Your Mediation Marketing Agenda: Identify Your Goals and Your Start
- Setting Your Mediation Marketing Agenda: Offer Compelling Services
- Setting Your Mediation Marketing Agenda: Select Activities You Enjoy
- Making Mediation Your Day Job, Part 7: Setting Your Mediation Marketing Agenda
- Dialogue Marketing: Identifying and Locating Your Ideal Client Demographic