Earlier in the week I shared a past article I wrote about building a credible online presence to leverage your mediation marketing efforts. In that 2006 article, I said,
“A web presence is important because your prospective clients will probably research you on the web. Mine certainly do. And the more references there are to your good and valued work, the greater sense clients can get about exactly who you are and how you work. And the seed of a connection is planted in that moment.”
Not sure that applies to your prospective client base? Check out this data I just heard in a podcast:
- 23% of people working in the corporate environment search online to learn about each other.
- 87% of executive recruiters search online for information about job candidates as part of the hiring process.
- 35% of executive recruiters say they’ve eliminated candidates based on their online searches.
You can listen to the podcast (you don’t need an iPod!) by visiting The Blog Squad’s interview of William Arruda, author of Career Distinction: Stand Out by Building Your Brand
Copyright © 2007 by Tammy Lenski. All rights reserved.
Photo credit to Marília Florêncio Santos.
