They’ve been called press releases because they used to be written only for the press. But the times, they are a changin’. Today’s press releases are more accurately called news releases, because you want to write them for the press and for the public.
This may mean changing your approach to writing and distributing news releases as part of your regular marketing activities. Here are a few resources that give you the skinny on today’s news releases and how to do them right:
- Publicity Hound Joan Stewart reminds us of the importance of keywords in news releases: Write Press Releases for Spiders, Not Humans
- Duct Tape Marketing’s simple tip for magnifying your news release’s reach: Get More from a Press Release
- Online Marketing Blog offers examples of effective press releases in the online world: Why Use Social Media with Your Press Release? and Press Releases as Marketing Tools (I’ve used PRWeb and wrote about it a while back).
- And for the anatomy of a traditional press release, if this is new territory for you, see this from WebWire: Press Release Format Guidelines.
What else would you like to know about news releases as part of your mediation or ADR marketing?
Copyright © 2007 by Tammy Lenski. All rights reserved.
Tammy, writing press releases for the search engine spiders as well as for humans is very difficult.
That’s why I created a free email tutorial called “89 Ways to Write Powerful Press Releases.” It’s a long course. But by the time you’re done, you’ll know how to write a press release not only for journalists but for the search engine spiders. You’ll also know the best ways to distribute it.
Anyone can subscribe at http://www.PublicityHound.com/pressreleasetips/art.htm
Thanks, Joan. Readers, you can read a post I wrote about Joan’s “89 Ways” by visiting Press Release Tips: On Target Advice You Can Use Now.