Before finalizing the name for your brand and your blog, it’s imperative that you try out your ideas with people who are not in the ADR world. The best choice is to share your proposed brand phrase with people who are in your target audience. You may be surprised at the results!
I recommend you refrain from explaining each phrase and why you like it. Instead, ask:
- When you see that phrase, what emotional reaction do you have?
- What services do you think someone with a website of that name would be offering?
- Do you associate that phrase with anything in particular?
- Would you trust a mediator who used that phrase for a newsletter or blog?
If one brand doesn’t emerge clearly, ask more people or return to the drawing board with the feedback you’ve received.
Copyright © 2006 by Tammy Lenski. All rights reserved.
