Elder Decisions scores major marketing success with NPR

The folks at Elder Decisions have scored another major P.R. success with today’s National Public Radio feature, Mediators Help Families with Tough Choices of Aging.

That’s the second major national news story about their work. The first was CBS Evening News’ The Caregivers: Sibling Disputes over Care.

I think it’s time to invite Rikk Larsen and Arline Kardasis to share their journey to getting major coverage, don’t you? I’ve dropped Arline a note with my request and hope to post an interview in the future. In the meantime, enjoy today’s fabulous example of the ways we can help the public expand their understanding of what mediation has to offer.

Making Mediation Your Day Job by Tammy Lenski is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at MediatorTech.com.

Liked this post? A few others to consider:

1. Success leaves clues: A profile of Elder Decisions
2. Americans Using Web for Major Decisions: Can They Find You?
3. The Mediation Marketing and Management Vault, April 2007
4. Success leaves clues: william warters
5. Success leaves clues: diane levin and geoff sharp 2